Utilizing Social Media to Find Your Next Job
With how competitive the job market is these days, simply submitting an application may not be enough to land your next job. With so many candidates applying for the same roles, standing out requires more than just a resume and cover letter.
Enter social media–a resource that can be a game-changer for applicants to connect with recruiters and discover opportunities outside of job boards. According to CareerArc, 86% of job seekers use social media in their job search. Here’s everything you need to know about utilizing social media to land a job.
Monitor Your Digital Footprint
Before you start your job search, ask yourself: what do my social media profiles say about me? These days, it’s easy for recruiters and potential employers to track down a candidate’s digital footprint. Harvard Business Review says that your social media presence can help you land or lose a job opportunity. Here are some steps you should take to optimize your social media:
- Google yourself – See what comes up when you search your name and remove or adjust anything that doesn’t align with a professional image.
- Update your profiles – Use your online presence to your advantage. Ensure your LinkedIn account is up-to-date with a professional photo and add any relevant information.
- Audit your profiles – Review your social media. If your accounts are public, assume that hiring managers may check them. Adjust your privacy settings if needed.
Which Socials Are Best for What?
Not all social media platforms are created equal when it comes to job hunting. Each has its own strengths, and knowing which one to focus on can make a big difference in your job search.
- LinkedIn – A go-to for professionals, LinkedIn is like a digital resume where you can showcase your skills, accomplishments, and work history. It’s also a key platform for hiring managers to screen candidates. Beyond its job board, LinkedIn has many benefits that can aid you in your search for a job. Some key features to note–you can give and request recommendations from peers and colleagues who can vouch for your character and work ethic. You can join and follow industry-specific groups and stay informed on trends and job opportunities relevant to you. And most importantly, LinkedIn allows you to follow businesses you are interested in and to directly connect with recruiters, making it easier to network, build relationships, and express interest in roles.
- Facebook & Instagram – While these platforms are more personal, they can still be valuable in your job search. Many companies post job openings on their Facebook pages, and there are industry specific Facebook groups where you can find opportunities and network. If you work in a creative industry, consider using Instagram as an opportunity to showcase your portfolio. Instagram is a visual platform, making it a great place to highlight your work and build your personal brand.
- X (Formerly Twitter) – As one of the fastest-paced platforms, X can provide real-time leads to job opportunities and industry insights. It’s particularly useful for tech professionals as many hiring managers, tech companies, and startups actively use X to share job openings and updates. Use relevant hashtags on X, such as #JobSearch, #Hiring, or industry-specific tags to discover opportunities and connect with hiring managers.
Social Media Etiquette Do’s And Don’ts
When utilizing social media to land a job, professionalism is key. Here’s a breakdown of social media etiquette and best practices.
- Messaging – When reaching out to a recruiter or account manager, personalize your message. Try referencing something that demonstrates a connection, be it a mutual colleague, a place, or a thing. Something like, “I noticed we both graduated from X University…”.
- Avoid generic “Hi, are you hiring?” messages. Also, remember to be patient. After reaching out, give them time to respond. Refrain from sending multiple messages to avoid being perceived as spam.
- Follow recruiters, account managers, companies and key contacts at companies – Following the right people and organizations is an easy way to stay updated on job openings and company news. This also makes it easier for recruiters and potential employers to find your profile when relevant opportunities arise. Also, take time to engage and interact with their posts to stand out.
- Don’t forget to proofread – Before sending messages or leaving comments, make sure they’re free of any spelling or grammatical errors.
Social media can be a great asset to your job search if used correctly. By keeping your profiles updated, engaging with the right people, and following proper etiquette, you can increase your chances of standing out. Whatever social platform you choose, remember to stay professional–and good luck!
